Get On the Search Engines

By Glenn Murray *

Over 80% of Internet users find what they want using Search Engines. Will they find you?

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. There are approximately 550 billion documents on the web!!!

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Writing Newsletters - Tricks of the Trade

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.

By Glenn Murray *

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

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Writing SEO Copy - 8 Steps to Success

By Glenn Murray *

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

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SEO for CEOs – Search Engine Optimization Unmasked for CEOs

By Glenn Murray *

If you’re like most other CEOs, the term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.

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Engage Your Customer – Write About Benefits

By Glenn Murray *

Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?

I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.

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Writing Benefit-Driven Web Copy – 4 Steps to More Sales

By Glenn Murray *

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?

Recently I wrote an article explaining how to identify the benefits you offer your customers. That article challenged business owners and marketing managers to think in terms of benefits rather than features when writing their web copy.

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Web Copy - How Much is Enough?

By Glenn Murray *

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?

The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!

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How To Write Effective and Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field.

Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

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Search Engine Optimization - SEO 101

"Build it and they will come..."

Just like the movie, a well thought out website can attract traffic from the moment it's indexed in the search engines. How so, you ask? Well, take into consideration the following steps:

1 - Content

• Begin by building content. Long before your domain name is settled on, start putting together notes to build at least a 50 page site. That's 50 pages of real content, as opposed to link pages, resource pages, about pages, copyright pages, etc. Fluff pages don't count.

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